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RolePlay · EdzLMS AI Practice Platform

Where Knowledge Becomes Capability Through Real Practice.

Build AI personas. Design real-world scenarios. Let learners practise until they’re truly ready. EdzLMS RolePlay transforms passive training into dynamic, measurable performance rehearsal — in any language, for any role, at any scale.

AI personas with voice & personality 30+ languages supported Detailed performance reports

Live Practice Session

Recording
🧑‍💼
Marcus Chen — Senior Procurement Manager
Persona: Analytical · Sceptical of new vendors · Price-sensitive · Fluent: English, Mandarin
AI Persona
Scenario: B2B Sales Negotiation — Objection Handling
Your proposal is 22% above our current supplier. I need a stronger justification before I can take this upstairs.
I completely understand, Marcus. The 22% difference reflects two things your current supplier isn’t providing — real-time compliance reporting and a dedicated CSM. Let me show you what that translates to in avoided audit costs.
That’s interesting. What’s the average audit exposure for a company our size?
Live Performance Score
Objection handling
82
Empathy
91
Clarity
74

Used across industries · Available in 30+ languages

Sales Objection Handling Customer Service Leadership Conversations Medical Consultations Compliance Interviews HR Difficult Conversations English · Hindi · Arabic · Mandarin French · Spanish · German · Japanese Negotiation Training New Hire Onboarding Crisis Communication Technical Support Calls Sales Objection Handling Customer Service Leadership Conversations Medical Consultations Compliance Interviews HR Difficult Conversations English · Hindi · Arabic · Mandarin French · Spanish · German · Japanese

How it works

From scenario design to performance insight in three steps.

No actors. No scheduling. No expensive simulation tools. Just your content, your AI persona, and a learner who practises until they’re genuinely ready.

Step 01

Build Your AI Persona & Scenario

Define the character — name, role, personality type, communication style, language, and emotional tone. Then build the scenario: context, objectives, difficulty level, and success criteria. No scripting required — the AI improvises naturally within your parameters.

Step 02

Learners Practise with the AI

Learners engage in a real, unscripted conversation with the AI persona — text or voice, in their chosen language. The AI responds authentically, raises objections, escalates pressure, and adapts dynamically to every response. Learners can repeat the scenario until they’re ready — without anyone judging their attempts.

Step 03

Receive Detailed Performance Reports

Every session generates a scored, criterion-based performance report — covering communication quality, empathy, objection handling, accuracy, tone, and custom rubric criteria you define. Managers, coaches, and L&D teams get individual and cohort-level insights, exportable and shareable.

The knowing–doing gap

Your employees passed the training. Why are they still struggling in the field?

There is a well-documented gap between knowing something and being able to do it under pressure. Cognitive retention is not the same as behavioural readiness. And yet most organisations spend 95% of their training budget on content — and almost nothing on practice.

Role-play with human actors is expensive, hard to scale, and inconsistent. Self-assessment is biased. Video-watching builds knowledge but not capability. The result: employees walk into their first real customer interaction, difficult conversation, or compliance interview with theory in their head and no real practice behind them.

EdzLMS RolePlay closes this gap by giving every learner unlimited, safe, realistic practice — against an AI that responds exactly as the real situation would demand, scored against the criteria that actually matter to your business.

The research is clear
People retain 75% of what they practise by doing — vs. 5% of what they hear in a lecture (NTL Institute)
Sales reps who practise objection handling 3+ times before a live call close 28% more deals (Gartner, 2023)
87% of new skills are forgotten within a month without deliberate practice reinforcement (Ebbinghaus Forgetting Curve)
❌ Traditional practice methods
Human role-play: costly, scheduling-intensive, inconsistent quality
Only 1–2 practice attempts before going live — fear of embarrassment
Feedback is subjective, delayed, and inconsistently applied
Impossible to scale — 3 trainers can’t coach 300 reps simultaneously
No data on who is actually practice-ready vs. who just thinks they are
✔ EdzLMS RolePlay
Unlimited practice, 24/7 — no scheduling, no cost per session
Safe, private — learners practise without fear of judgement
Instant, objective, criterion-based performance scores every session
Scales to 10,000 concurrent learners with zero additional resource
Data-backed readiness scores — know who is ready before they go live

Platform Capabilities

Every feature built around one goal: performance readiness.

From persona creation to multilingual delivery to deep performance analytics — RolePlay gives your L&D team a complete practice infrastructure without the operational complexity.

01 · AI Persona Builder

Create lifelike AI characters that respond, push back, and challenge — exactly like the real thing.

Build custom AI personas with defined names, roles, personality traits, emotional states, communication styles, and preferred languages. Configure their stress response — do they escalate when pushed? Do they go silent when confused? Do they have a specific cultural communication style? Your personas, your rules. No coding or AI expertise required.

Personality type
Analytical · Empathetic · Aggressive · Passive · Indecisive
Response style
Warm · Formal · Blunt · Evasive · Confrontational
Difficulty level
Beginner / Intermediate / Advanced / Expert
Language
30+ languages with natural, native-level responses

Scenario Designer

Set the scene with context, opening lines, objectives, and constraints. Define what the learner must achieve — and let the AI drive everything else dynamically. Multiple difficulty branches supported.

Goal-based design Branching logic

Voice & Text Interaction

Practise via typed conversation or spoken voice — the AI understands and responds naturally in both modes. Voice mode scores tone, pace, and confidence alongside the content of responses for richer feedback.

Voice enabled Tone analysis

Unlimited Repetition

Learners repeat the same scenario as many times as needed — each session is fresh because the AI improvises differently. Mastery is measured by consistent performance, not by attempt count.

05 · Performance Reports & Scoring

Objective, criterion-based scoring across every dimension that matters.

Every RolePlay session generates a detailed performance report scored against criteria you define — communication clarity, empathy, objection handling, factual accuracy, tone, confidence, compliance language, and any custom rubric your organisation requires. Reports are available instantly, viewable by the learner and manager, and exportable for HR and L&D records.

Communication clarity
88
Empathy & rapport
76
Objection handling
91
Tone & confidence
69
Factual accuracy
94
Custom scoring rubrics Manager view Cohort reports Export to PDF / CSV

Coach Feedback Layer

Managers and coaches can annotate session transcripts, add qualitative notes, and send written feedback alongside AI scores — combining automated intelligence with human coaching insight in a single report.

07 · Leaderboards & Progress

Turn practice into a performance culture.

Session scores feed into team and cohort leaderboards. Learners can see their ranking, track their improvement across sessions, and earn badges for milestone performance. Healthy competition drives voluntary repetition — and voluntary repetition drives mastery.

08 · Native LMS Integration

Practice embedded inside the learning journey — not bolted on after it.

RolePlay is a native module within EdzLMS — not a separate tool. Assign practice sessions as course requirements, gate certification on performance thresholds, and view all RolePlay scores alongside completion and assessment data in a unified L&D dashboard.

Part of learning path Cert gating xAPI tracking

Multilingual AI Practice

Train your global workforce in the language they actually think in.

Language is not just communication — it’s comprehension, confidence, and cultural nuance. When your teams practise in their native language, they retain more, respond more naturally, and perform significantly better under pressure.

EdzLMS RolePlay supports 30+ languages with natural, idiomatic AI responses — not literal translations. Build one scenario and deploy it in English, Hindi, Arabic, Mandarin, French, Spanish, German, or any other language your workforce uses. The AI persona maintains its personality, cultural context, and emotional register across every language.

🇬🇧
English
Full native support
🇮🇳
Hindi
Full native support
🇸🇦
Arabic
Full native support
🇨🇳
Mandarin
Full native support
🇫🇷
French
Full native support
🌐
+25 more
Spanish · German · Japanese · Korean and more
🧑‍💼
Ahmed Al-Rashid — Customer (Dubai)
Responding in Arabic · Formal · Cautious
AR
السعر المعروض أعلى مما كنا نتوقع. هل يمكنكم تقديم حل أكثر مرونة من الناحية المالية؟
“The quoted price is higher than we expected. Can you offer a more flexible financial arrangement?”
I completely understand, Mr. Al-Rashid. Given your organisation’s scale and the long-term partnership we’re proposing, there are two structures I’d like to walk you through that address both your budget and your growth objectives…
Live session scoring
Cultural sensitivity: 94 Negotiation: 88 Pace: 72 ↑

Use cases

Any conversation that matters deserves practice before it happens.

From sales to compliance, customer service to leadership — if the stakes are high, RolePlay practice is how you build the readiness your team needs.

💼

Sales & Negotiation

Practise objections before they cost you the deal.

Price objections, competitor comparisons, procurement committees, multi-stakeholder negotiations. Build confident, consistent reps who have handled every objection 10 times before they ever hear it live.

  • Objection handling practice with sceptical buyers
  • Multi-round negotiation simulations
  • Industry-specific persona libraries
🎧

Customer Service

Train agents to de-escalate, empathise, and resolve — every time.

Angry customers, unreasonable complaints, refund disputes, product failures. Practise staying composed, following protocol, and resolving situations that would otherwise escalate — in every language your support team handles.

  • Escalation handling and de-escalation practice
  • Multi-language support training
  • Compliance with scripts and legal constraints
🤝

Leadership & HR

Prepare managers for the conversations they dread the most.

Performance reviews, redundancy conversations, misconduct interviews, return-from-leave check-ins. The highest-stakes management conversations deserve the most practice — and most managers get none at all before they’re in the room.

  • Difficult conversation simulations with emotional AI
  • HR compliance language enforcement in scoring
  • Coaching framework alignment in rubrics
🏥

Healthcare & Compliance

Clinical and compliance communication trained in a zero-risk environment.

Patient consultations, informed consent conversations, medication explanations, adverse event disclosure, regulatory interviews. Practice environments where the consequence of unpreparedness is not a lost deal — it’s a patient safety event.

  • Protocol-compliant conversation scoring
  • Patient persona libraries across care contexts
  • Multilingual clinical communication training

What our customers say

Teams that practise with RolePlay perform differently.

We had 140 sales reps who needed to practise enterprise negotiation before a major product launch. Traditional role-play with managers would have taken months. With EdzLMS RolePlay, every rep completed 8 sessions in two weeks — and our launch quarter was the best revenue quarter in company history. Coincidence? The data says no.

👩‍💼

VP of Sales Enablement

Enterprise SaaS · 140 reps · APAC region

The multilingual capability is genuinely exceptional. We train customer service teams across 6 countries — each team practises in their native language, but we get unified performance reports across all of them. Our CSAT scores improved 22% in the first 90 days after rolling out RolePlay as a mandatory part of onboarding.

👨‍💻

Head of CX Training

Multinational Retail · 6 countries · 800 agents

We use RolePlay for medical sales rep training — our reps need to discuss clinical data with physicians without making unsupported claims. The AI persona is configured as a sceptical oncologist. Before RolePlay, 60% of reps failed their compliance assessment on the first attempt. Now it’s under 12%. The criterion-based scoring is what made the difference — reps could see exactly where they were off-script.

👩‍⚕️

Medical Training Director

Pharmaceutical · 90 sales reps · 3 markets

Your teams know the theory. Now let them practise it.

Build real performance readiness — before the stakes are real.

Stop sending people into high-stakes conversations with only theory behind them. EdzLMS RolePlay gives every learner unlimited, safe, scored practice — in any language, for any scenario, at any scale. The gap between knowing and doing closes here.

No credit card required Build your first persona in minutes 30+ languages from day one Dedicated onboarding support

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