Instructional design is the systematic practice of creating effective, engaging learning experiences by applying pedagogical and cognitive principles. Designers analyse learner needs and goals, structure content and activities, choose appropriate media, and build in assessment and feedback — often following frameworks such as ADDIE (Analyse, Design, Develop, Implement, Evaluate) or Bloom's Taxonomy. Good instructional design ensures a course actually changes what learners know or can do, rather than simply delivering information.
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